Best, Roger J
Market-Based Management : strategies for growing customer value and profitability by Roger J. Best - New Delhi Pearson Education Asia 2009 - 545p.
Table of Contents:
Ch. 1 Customer focus
8131725200
Market Management
658.8 BES
Market-Based Management : strategies for growing customer value and profitability by Roger J. Best - New Delhi Pearson Education Asia 2009 - 545p.
Table of Contents:
Ch. 1 Customer focus
8131725200
Market Management
658.8 BES