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Ramaswamy, V.S.

Marketing Management : planning, implementation & control by V.S. Ramaswamy - 3rd ed - Delhi Macmillan India Pvt Ltd 2002 - xxxv, 748.

Contents
1 Understanding the Marketing

ISBN: 0333937198

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 RAM

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