Annacchino, Marc A.
New Product Development: from initial idea to product management by Marc A. Annacchino - USA Elsevier 2003 - xxxii, 567p.
New Product Development: from initial idea to product management by Marc A. Annacchino - USA Elsevier 2003 - xxxii, 567p.
Table of ContentsDedicationPrefaceIn
8131206777
New Product Management
Marketing
658.8 ANN