Keller, Kevin Lane
Strategic Brand Management : building,measuring,and managing brand equity by Kevin Lane Keller - 2nd ed. - New Jersey Pearson Education 2006 - 816p.
Contents:
1. Brands and Brand Managemen
8177584871
Strategic management
Brand name products -- Management
658.827 KEL
Strategic Brand Management : building,measuring,and managing brand equity by Kevin Lane Keller - 2nd ed. - New Jersey Pearson Education 2006 - 816p.
Contents:
1. Brands and Brand Managemen
8177584871
Strategic management
Brand name products -- Management
658.827 KEL