Malhotra, Naresh K.
Marketing Research: an applied orientation by Naresh Malhotra - 6th ed. - India Pearson Education 2011 - xxviii, 948p.
Marketing Research: an applied orientation by Naresh Malhotra - 6th ed. - India Pearson Education 2011 - xxviii, 948p.
Table of Contents:
1. Introd
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Marketing Research -- Statistical Methods
Marketing research
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