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Clow, Kenneth E.

Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow - 2nd ed. - New Delhi Prentice Hall of India 2004 - xxvii, 538p.+ 1 CD-ROM

ISBN: 8120324501

Subjects--Topical Terms:
Marketing Management
Internet Marketing

Dewey Class. No.: 658.84 CLO

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