Perreault, William D.
Basic Marketing: a global-managerial approach by William D. Perreault - 15th ed. - New Delhi Tata McGraw-Hill Publishing Company 2005 - xviii, 844p.+ 1 CD-ROM
Table of Contents:
1. Marketing?s Value
0070620180
Marketing
Marketing Management
658.8 PER
Basic Marketing: a global-managerial approach by William D. Perreault - 15th ed. - New Delhi Tata McGraw-Hill Publishing Company 2005 - xviii, 844p.+ 1 CD-ROM
Table of Contents:
1. Marketing?s Value
0070620180
Marketing
Marketing Management
658.8 PER