Kardes, Frank R.
Consumer Behavior and Managerial Decision Making by Frank R. Kardes - 2nd ed. - New Delhi Prentice Hall of India 2002 - xviii, 457 p.
Consumer Behavior and Managerial Decision Making by Frank R. Kardes - 2nd ed. - New Delhi Prentice Hall of India 2002 - xviii, 457 p.
Contents:1. The scientific study of
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Consumer Behavior
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