Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation (Record no. 14190)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00691nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230326111610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591392101 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | JUIT, Solan |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation |
| Statement of responsibility, etc. | by Nirmalya Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bostan |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 270p. |
| 365 ## - TRADE PRICE | |
| Price type code | .00 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <p>Contents:</p><br/><br/><p>1. From marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic Planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 2db9d75d7f000001000326d2a9c7819a |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | TEXT BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 31/12/2010 | Prime Book Service | 500.40 | 658.802 KUM | 025563 | 21/05/2019 | Copy 2 | 21/05/2019 | TEXT BOOK | ||||||
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 05/03/2010 | Prime Book Service | 900.00 | 658.802 KUM | 022518 | 21/05/2019 | Copy 1 | 21/05/2019 | TEXT BOOK |