Normal view MARC view ISBD view

Marketing Research: an Applied Orientation (Record no. 14205)

000 -LEADER
fixed length control field	00630nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180620b2006 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0132221179
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8321 MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title	Marketing Research: an Applied Orientation
Statement of responsibility, etc.	Naresh Malhotra
250 ## - EDITION STATEMENT
Edition statement	5th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Jersey
Name of publisher, distributor, etc.	Prentice Hall
Date of publication, distribution, etc.	2006
300 ## - PHYSICAL DESCRIPTION
Extent	CD-ROM
365 ## - TRADE PRICE
Price type code	.00
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Table of Contents<br/>1. Introduction and e
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Research -- Statistical Methods
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	2db9e4897f00000100f59ab26488e5c4

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Serial Enumeration / chronology	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				MULTIMEDIA SECTION	LRC_JUIT	LRC_JUIT	05/03/2010	Krishna Book Distributors	5689.45	Copy 1		CDR 658.8321 MAL	CD17995	21/05/2019	21/05/2019	CDR-BOOK