Marketing Research: concepts, practices and cases (Record no. 14210)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230301122843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0195676963 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | JUIT, Solan |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8321 EAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Easwaran, Sunanda |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: concepts, practices and cases |
| Statement of responsibility, etc. | by Sunanda, Easwaran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 605p. |
| 365 ## - TRADE PRICE | |
| Price type code | .00 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | List of contents<br/>PART ONE: Introduction |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Sharmila J. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 2db9e5727f000001017005cff773b26a |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | TEXT BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 05/03/2010 | Book World India; Delhi | 241.90 | Copy 1 | 658.8321 EAS | 016871 | 21/05/2019 | 21/05/2019 | TEXT BOOK |