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Brand Management: research, theory and practice (Record no. 32505)

000 -LEADER
fixed length control field	00548nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180620b2016 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781138804692
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827 HED
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Heding, Tilde
245 ## - TITLE STATEMENT
Title	Brand Management: research, theory and practice
Statement of responsibility, etc.	Tilde Heding
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	Routledge
Date of publication, distribution, etc.	2016
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 307p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products -- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bjerre, Mogens
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Knudtzen, Charlotte F.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	4f54b624a9fe5f787cc52a9be61665fc

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Serial Enumeration / chronology	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				TEXTBOOK SECTION	LRC_JUIT	LRC_JUIT	Electronics & Communication Engineering	14/02/2017	Technical Bureau India Pvt. Ltd.	2367.66	Copy 1		658.827 HED	032352	21/05/2019	21/05/2019	TEXT BOOK