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Marketing Communications (Record no. 32587)

000 -LEADER
fixed length control field	00529nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180620b2015 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415507714
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 EAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Eagle, Lynne
245 ## - TITLE STATEMENT
Title	Marketing Communications
Statement of responsibility, etc.	Lynne Eagle
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	Routledge
Date of publication, distribution, etc.	2015
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 427p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Lloyd, Jenny
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Czarnecka, Barbara
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Dahl, Stephan
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	4f54d596a9fe5f787bb689ebe0558c0b

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Serial Enumeration / chronology	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				REFERENCE SECTION	LRC_JUIT	LRC_JUIT	Computer Science & Engineering	15/02/2017	Technical Bureau India Pvt. Ltd.	2751.70	Copy 1		REF 658.8 EAG	032476	07/11/2024	21/05/2019	REFERENCE BOOK