Marketing Management : concepts, cases, challenges and trends (Record no. 40991)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332591 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 GOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Govindarajan, M. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : concepts, cases, challenges and trends |
| Statement of responsibility, etc. | M. Govindarajan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall of India |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 312 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <p>Contents:</p><br/><br/><p>1. Understanding t |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 830ed3c2ac100b2001081085f7b8ee3a |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 26/08/2010 | Prime Book Service | 180.00 | Copy 2 | 658 GOV | 024656 | 21/05/2019 | 21/05/2019 | TEXT BOOK | |||||
| TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 26/08/2010 | Prime Book Service | 180.00 | Copy 1 | 658 GOV | 024655 | 21/05/2019 | 21/05/2019 | TEXT BOOK |