Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Record no. 59746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180620b1999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 076191000X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 688.8 BEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research |
| Statement of responsibility, etc. | William O. Bearden |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Sage Publications India Pvt. Ltd |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 552p. |
| 365 ## - TRADE PRICE | |
| Price type code | .00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research -- Statistical Methods |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 2db198b17f00000100223802c5cba8d0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RESERVE SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 05/03/2010 | Prime Book Service | 4366.34 | Copy 1 | RES 688.8 BEA | 020751 | 07/11/2024 | 21/05/2019 | REFERENCE BOOK |