International Communication Strategy: developments in cross-cultural communications, PR and social media (Record no. 62754)
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000 -LEADER | |
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fixed length control field | 00619nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180620b2010 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749460709 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.2 CAM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cambie, Silvia |
245 ## - TITLE STATEMENT | |
Title | International Communication Strategy: developments in cross-cultural communications, PR and social media |
Statement of responsibility, etc. | Silvia Cambie |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Kogan Page India |
Date of publication, distribution, etc. | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 222p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Leadership |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Public relations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Social media |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Intercultural communication |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | OoI, Yang-May |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 6c85cd0bac1049104de23bab0b5bbdcb |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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TEXTBOOK SECTION | LRC_JUIT | LRC_JUIT | Humanities and Social Sciences | 08/05/2013 | Prime Book Service | 284.40 | Copy 1 | 659.2 CAM | 029373 | 21/05/2019 | 21/05/2019 | TEXT BOOK |