Advertising Handbook: make a big impact with a small budget (Record no. 7104)

000 -LEADER
fixed length control field 00587nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230327174214.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180620b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8172247400
040 ## - CATALOGING SOURCE
Transcribing agency JUIT, Solan
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 DEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dennison, Dell
245 ## - TITLE STATEMENT
Title Advertising Handbook: make a big impact with a small budget
Statement of responsibility, etc. by Dell Dennison
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Jaico Publishing House
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 310p.
365 ## - TRADE PRICE
Price type code .00
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents :<br/>1. Creating an identity : th
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 2d9e9ec97f0000010148a5cdf7e11f29
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type REFERENCE BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        RESERVE SECTION LRC_JUIT LRC_JUIT Humanities and Social Sciences 05/03/2010 Krishna Book Distributors 140.40 Copy 1   RES 659.1 DEN 014866 21/05/2019 21/05/2019 REFERENCE BOOK

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