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Basic Marketing: a global-managerial approach (Record no. 7637)

000 -LEADER
fixed length control field	00665nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180620b2005 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070620180
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
245 ## - TITLE STATEMENT
Title	Basic Marketing: a global-managerial approach
Statement of responsibility, etc.	William D. Perreault
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Tata McGraw-Hill Publishing Company
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	1 CD-ROM
365 ## - TRADE PRICE
Price type code	.00
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Table of Contents:<br/>1. Marketing?s Value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	McCarthy Jerome E.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	2da0b9f27f00000101295808e15bc27a

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Serial Enumeration / chronology	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				MULTIMEDIA SECTION	LRC_JUIT	LRC_JUIT	05/03/2010	Krishna Book Distributors	0.00	Copy 1		CDR 658.8 PER	CD14439	21/05/2019	21/05/2019	CDR-BOOK