OPAC_KOHA catalog › Details for: Handbook of Product Placement in the Mass Media: new strategies in marketing theory, practice, trends and ethics

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Handbook of Product Placement in the Mass Media: new strategies in marketing theory, practice, trends and ethics by Mary-Lou Galician

By: Galician, Mary-LouMaterial type: Text

TextPublication details: Mumbai Jaico Publishing House 2006Description: 288pISBN: 8179926168Subject(s): Subliminal advertising | Product placementDDC classification: 659.1 GAL

Contents:

Contents: 1. The practice of product pl

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Item type	Current library	Collection	Call number	Vol info	Status	Barcode
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	659.1 GAL (Browse shelf (Opens below))	Copy 1	Available	018550
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	659.1 GAL (Browse shelf (Opens below))	Copy 2	Available	018691
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	659.1 GAL (Browse shelf (Opens below))	Copy 3	Available	018692

Total holds: 0

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Previous	659 FAR Corporate Communications: a 21 century primer	659.1 GAL Handbook of Product Placement in the Mass Media: new strategies in marketing theory, practice, trends and ethics	659.1 GAL Handbook of Product Placement in the Mass Media: new strategies in marketing theory, practice, trends and ethics	659.1 GAL Handbook of Product Placement in the Mass Media: new strategies in marketing theory, practice, trends and ethics	659.1 MOH Advertising Management: concepts and cases	659.1 OGI Ogilvy on advertising	659.1 SHA Advertising: planning and implementation	Next

Contents:
1. The practice of product pl

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