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Marketing: an introduction by Gary Armstrong and Philip Kotler

By: Armstrong, GaryContributor(s): Kotler, PhilipMaterial type: Text

TextPublication details: Delhi Pearson Education 2003Edition: 6th EdDescription: xxvi, 627pISBN: 8129700123; 9798129700123Subject(s): Marketing ManagementDDC classification: 658.8 ARM

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.8 ARM (Browse shelf (Opens below))	Copy 1	Available		005443

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Previous	658.8 AND Business Market Management: understanding, creating and delivering value	658.8 ANN New Product Development: from initial idea to product management	658.8 APT Services Marketing	658.8 ARM Marketing: an introduction	658.8 BES Market-Based Management : strategies for growing customer value and profitability	658.8 CLO Cases in Marketing Management	658.8 CZI Marketing Management	Next

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