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Marketing Management: a relationship marketing perspective by Cranfield School of Management

TextPublication details: New York Macmillan Press Ltd 2000Description: xviii, 295pISBN: 0333994434Subject(s): Relationship Marketing | Marketing ManagementDDC classification: 658.821 CRA

Contents:

Table of Contents; Introduction to Rela

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Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.821 CRA (Browse shelf (Opens below))	Copy 1	Available		014418
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.821 CRA (Browse shelf (Opens below))	Copy 2	Available		014419

Total holds: 0

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Previous	658.81 WAL Sales Forecasting : a new approach	658.812 DYC The CRM Handbook	658.812 MAS Customer is CEO: how to measure what your customers want--and make sure they get it	658.821 CRA Marketing Management: a relationship marketing perspective	658.821 CRA Marketing Management: a relationship marketing perspective	658.827 KEL Strategic Brand Management : building,measuring,and managing brand equity	658.827 KEL Strategic Brand Management : building,measuring,and managing brand equity	Next

Table of Contents;
Introduction to Rela

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