Marketing Research: an Applied Orientation by Naresh Malhotra
Material type: TextPublication details: New Jersey Prentice Hall 2006Edition: 5th EdDescription: xxx, 910p. + 1 CD-ROMISBN: 0132221179Subject(s): Marketing Research -- Statistical Methods | Marketing researchDDC classification: 658.8321 MAL
Contents:
Contents:
1. Introduction and early pha
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
REFERENCE BOOK | LRC_JUIT Humanities and Social Sciences | REFERENCE SECTION | REF 658.8321 MAL (Browse shelf (Opens below)) | Copy 1 | Not for loan | 017995 |
Total holds: 0
Contents:
1. Introduction and early pha
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