Marketing Research: an Applied Orientation by Naresh Malhotra

By: Malhotra, Naresh KMaterial type: TextTextPublication details: New Jersey Prentice Hall 2006Edition: 5th EdDescription: xxx, 910p. + 1 CD-ROMISBN: 0132221179Subject(s): Marketing Research -- Statistical Methods | Marketing researchDDC classification: 658.8321 MAL
Contents:
Contents: 1. Introduction and early pha
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Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
REFERENCE BOOK REFERENCE BOOK LRC_JUIT
Humanities and Social Sciences
REFERENCE SECTION REF 658.8321 MAL (Browse shelf (Opens below)) Copy 1 Not for loan 017995
Total holds: 0

Contents:
1. Introduction and early pha

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