Marketing Research: an integrated approach by Alan Wilson
Material type:
TextPublication details: New Jersey Prentice Hall 2006Edition: 2nd edDescription: xviii, 432p. + 1 CD-ROMISBN: 027369474XSubject(s): Marketing researchDDC classification: 658.8321 WIL
Contents:
Contents:
1. The role of marketing rese
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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TEXT BOOK
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LRC_JUIT Humanities and Social Sciences | TEXTBOOK SECTION | 658.8321 WIL (Browse shelf (Opens below)) | Copy 1 | Available | 016638 |
Total holds: 0
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| 658.8321 MAL Marketing Research: applied orientation | 658.8321 MAL Marketing Research: an applied orientation | 658.8321 MAL Marketing Research: an applied orientation | 658.8321 WIL Marketing Research: an integrated approach | 658.8342 GRA Critical Thinking in Consumer Behavior: cases and experimental exercises | 658.8342 GRA Critical Thinking in Consumer Behavior: cases and experimental exercises | 658.8342 KAR Consumer Behavior and Managerial Decision Making |
Contents:
1. The role of marketing rese
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