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Services Marketing by Govind Apte

By: Apte, GovindMaterial type: Text

TextPublication details: New York Oxford University Press 2007Description: xi, 440pISBN: 0195667581Subject(s): Service Industries -- marketingDDC classification: 658.8 APT

Contents:

List of contents 1. Services: Character

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Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
TEXT BOOK	LRC_JUIT Humanities and Social Sciences	TEXTBOOK SECTION	658.8 APT (Browse shelf (Opens below))	Copy 1	Available		016780

Total holds: 0

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Previous	658.8 AND Business Market Management: understanding, creating and delivering value	658.8 AND Business Market Management: understanding, creating and delivering value	658.8 ANN New Product Development: from initial idea to product management	658.8 APT Services Marketing	658.8 ARM Marketing: an introduction	658.8 BES Market-Based Management : strategies for growing customer value and profitability	658.8 CLO Cases in Marketing Management	Next

List of contents
1. Services: Character

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