Database Marketing: analyzing and managing customers by Robert C. Blattberg
Material type:
TextPublication details: New York Springer 2008Description: xxiv, 871pISBN: 9780387725789Subject(s): Database-Marketing | Datenbank | Direktmarketing | Consumer profiling | Database marketingDDC classification: 658.872 BLA
Contents:
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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REFERENCE BOOK
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LRC_JUIT Computer Science & Engineering | REFERENCE SECTION | REF 658.872 BLA (Browse shelf (Opens below)) | Copy 1 | Not for loan | 029483 |
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| REF 658.438 MAG Advances in Information Systems Development: new methods and practice for the networked society; Vol. II | REF 658.57 BOU Managing Global Innovation: uncovering the secrets of future competitiveness | REF 658.8 EAG Marketing Communications | REF 658.872 BLA Database Marketing: analyzing and managing customers | REF 659.1 MUL Pervasive Advertising | REF 681.2 POO Secure localization and Time Synchronization for Wireless Sensor and Ad Hoc Networks | REF 681.25 IYE Distributed Sensor Networks: image and sensor signal processing; Vol. I |
<p><strong>Table of Contents:</strong><
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