Strategic Brand Management: building, measuring, and managing brand equity by Kevin Lane Keller...[et al.]

By: Keller, Kevin LaneContributor(s): Swaminathan, Vanitha | Parameswaran, Ambi M.G | Jacob, Isaac CPublication details: Noida Pearson India Education 2024Edition: 5th EdDescription: xxx, 642pISBN: 9789353946135Subject(s): Strategic ManagementDDC classification: 658.827 KEL
List(s) this item appears in: New Arrivals
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Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
TEXT BOOK TEXT BOOK LRC_JUIT
Humanities and Social Sciences
TEXTBOOK SECTION 658.827 KEL (Browse shelf (Opens below)) Copy 1 Available 039433
TEXT BOOK TEXT BOOK LRC_JUIT
Humanities and Social Sciences
TEXTBOOK SECTION 658.827 KEL (Browse shelf (Opens below)) Copy 2 Available 039434
TEXT BOOK TEXT BOOK LRC_JUIT
Humanities and Social Sciences
TEXTBOOK SECTION 658.827 KEL (Browse shelf (Opens below)) Copy 3 Available 039435
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