Bringing New Technology to Market by Kathleen R. Allen

By: Allen, Kathleen RMaterial type: TextTextPublication details: New Delhi Prentice Hall of India 2005Description: xv, 367pISBN: 8120322096Subject(s): MarketingDDC classification: 658.8 ALL
Contents:
Contents: Part I: The Foundations of Te
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Contents:
Part I: The Foundations of Te

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