McDonald, Malcolm <br/><br/>
E-Marketing: improving marketing effectiveness in digital world 
Malcolm Mcdonald 
 - New Delhi  Pearson Education Asia  2002 
 - xv, 163p. 
<br/><br/><label>ISBN: </label>8178082292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>E-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 MCD