TY  - BOOK
AU  - Prahalad, C.K.
TI  - Fortune at the Bottom of the Pyramid
SN  - 8177587765
U1  - 338.8881724 PRA 
PY  - 2008///
CY  - India
PB  - Wharton School Publishing
KW  - Poor -- Developing countries
KW  - Economic assistance -- Developing countries
N1  - Contents:
Chapter 1 The Market at the B
ER  -