TY  - BOOK
AU  - Stone, Marilyn A.
AU  - McCall, J.B. Ian
AU  - Desmond, John
TI  - Fundamentals of Marketing
SN  - 0415370973
U1  - 658.8 STO 
PY  - 2007///
CY  - London
PB  - Routledge
KW  - Marketing
ER  -