TY  - BOOK
AU  - Dalgic, Tevfik
TI  - Handbook of Niche Marketing: principles and practice
SN  - 8179926257
U1  - 658.8 DAL 
PY  - 2007///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Marketing
N1  - Contents:
1. Background concepts and ap
ER  -