TY  - BOOK
AU  - Srivastava, Hari Om
TI  - Interactive TV technology and markets
SN  - 1580533213
U1  - 384.55 SRI 
PY  - 2002///
CY  - Bostan
PB  - Artech House
KW  - Interactive television marketing
KW  - Interactive television - standards
KW  - Interactive television
N1  - Includes bibliography and reference
ER  -