Iacobucci, Dawn <br/><br/>
Kellogg on Marketing: kellogg marketing faculty nortwestern university 
Edited by Dawn Iacobucci 
 - Singapore  John Wiley & Sons  2006 
 - xx, 427p. 
<br/><br/>Contents :<br/>Sect. I Strategy: Thinking A 
<br/><br/><label>ISBN: </label>8126507039 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 IAC