TY  - BOOK
AU  - Iacobucci, Dawn
TI  - Kellogg on Marketing: kellogg marketing faculty nortwestern university
SN  - 8126507039
U1  - 658.8 IAC 
PY  - 2006///
CY  - Singapore
PB  - John Wiley & Sons
KW  - Marketing
N1  - Contents :
Sect. I Strategy: Thinking A
ER  -