Best, Roger J <br/><br/>
Market-Based Management : strategies for growing customer value and profitability 
by Roger J. Best 
 - New Delhi  Pearson Education Asia  2009 
 - 545p. 
<br/><br/>Table of Contents:<br/>Ch. 1 Customer focus 
<br/><br/><label>ISBN: </label>8131725200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BES