TY  - BOOK
AU  - Best, Roger J
TI  - Market-Based Management : strategies for growing customer value and profitability
SN  - 8131725200
U1  - 658.8 BES 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Market Management
N1  - Table of Contents:
Ch. 1 Customer focus
ER  -