Armstrong, Gary <br/><br/>
Marketing: an introduction 
by Gary Armstrong and Philip Kotler 
 - 6th Ed. 
 - Delhi  Pearson Education  2003 
 - xxvi, 627p. 
<br/><br/><label>ISBN: </label>8129700123 9798129700123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 ARM