Kumar, Nirmalya <br/><br/>
Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation 
by Nirmalya Kumar 
 - Bostan  Harvard Business School Press  2004 
 - xv, 270p. 
<br/><br/><p>Contents:</p><br/><br/><p>1. From marketing  
<br/><br/><label>ISBN: </label>9781591392101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Planning<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 KUM