TY  - BOOK
AU  - Kumar, Nirmalya
TI  - Marketing as Strategy: understanding the CEO's agenda for driving growth and innovation
SN  - 9781591392101
U1  - 658.802 KUM 
PY  - 2004///
CY  - Bostan
PB  - Harvard Business School Press
KW  - Strategic Planning
KW  - Marketing
N1  - <p>Contents:</p>

<p>1. From marketing
ER  -