Lilien, Gary L. <br/><br/>
Marketing Engineering: computer-assisted marketing analysis and planning 
Gary L. lilien 
 - 2nd 
 - New Delhi  Pearson Education Asia  2003 
 - xxiv,518p. 
<br/><br/><label>ISBN: </label>8129700050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Decision making -- Data processing<br/>Marketing -- Decision making -- Mathematical models<br/>Marketing -- data processing
<br/><br/><label>Dewey Class. No.: </label>658.80202 LIL