TY  - BOOK
AU  - Lilien, Gary L.
AU  - Rangaswamy, Arvind
TI  - Marketing Engineering: computer-assisted marketing analysis and planning
SN  - 8129700050
U1  - 658.80202 LIL 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Marketing -- Decision making -- Data processing
KW  - Marketing -- Decision making -- Mathematical models
KW  - Marketing -- data processing
ER  -