Neelamegham, S. <br/><br/>
Marketing in India: cases and readings 
by S. Neelamegham 
 - 3rd ed. 
 - Delhi  Vikas Publishing House  1987 
 - xix, 506p. 
<br/><br/>Contents ;<br/>Part I: Marketing in India:  
<br/><br/><label>ISBN: </label>812590946X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 NEE