TY  - BOOK
AU  - Neelamegham, S.
TI  - Marketing in India: cases and readings
SN  - 812590946X
U1  - 658.8 NEE 
PY  - 1987///
CY  - Delhi
PB  - Vikas Publishing House
KW  - Marketing
KW  - Marketing Management
N1  - Contents ;
Part I: Marketing in India:
ER  -