Kotler, Philip <br/><br/>
Marketing Management 
by Philip Kotler and Kevin Lane Keller 
 - 15th Ed. 
 - Noida  Pearson India Education  2004, 2018 
 - xxvi, 756p. 
<br/><br/>Table of Contents<br/>Part I.    Understand 
<br/><br/><label>ISBN: </label>8178086549 9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT