TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management
SN  - 8178086549
U1  - 658.8 KOT 
PY  - 2004///, 2018
CY  - Noida
PB  - Pearson India Education
KW  - Marketing Management
N1  - Table of Contents
Part I.    Understand
ER  -