Evans, Joel R. <br/><br/>
Marketing Management 
by Joel R. Evans 
 - New Delhi  Cengage Learning India Private Limited  2007 
 - 625p. 
<br/><br/>Contents:<br/>1. Introduction to marketing  
<br/><br/><label>ISBN: </label>8131508072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 EVA