TY  - BOOK
AU  - Evans, Joel R.
AU  - Berman, Barry
TI  - Marketing Management
SN  - 8131508072
U1  - 658.8 EVA 
PY  - 2007///
CY  - New Delhi
PB  - Cengage Learning India Private Limited
KW  - Marketing Management
N1  - Contents:
1. Introduction to marketing
ER  -