Cranfield School of Management <br/><br/>
Marketing Management: a relationship marketing perspective 
by Cranfield School of Management 
 - New York  Macmillan Press Ltd  2000 
 - xviii, 295p. 
<br/><br/>Table of Contents;<br/>Introduction to Rela 
<br/><br/><label>ISBN: </label>0333994434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.821 CRA