TY  - BOOK
AU  - Cranfield School of Management
TI  - Marketing Management: a relationship marketing perspective
SN  - 0333994434
U1  - 658.821 CRA 
PY  - 2000///
CY  - New York
PB  - Macmillan Press Ltd
KW  - Relationship Marketing
KW  - Marketing Management
N1  - Table of Contents;
Introduction to Rela
ER  -