TY  - BOOK
AU  - Kumar, Arun
AU  - Meenakshi, N.
TI  - Marketing Management: comprehensive text, best practices, corporate insights
SN  - 8125920625
U1  - 658.8 KUM 
PY  - 2007///
CY  - Delhi
PB  - Vikas Publishing House
KW  - Marketing Management
N1  - CONTENTS
Section I: Foundations of Mark
ER  -